This week I’m going to talk about what exactly a strategic plan is.
A strategic plan is a written statement about the future direction and goals of an organization or HR department based on an analysis of the organization’s current status, strategy, strengths, limitations, threats, and opportunities in the current and future business environment.
An effective strategic plan helps the organization understand where it is now, where it would like to be in the future, and how it’s going to close the gap between its current reality and the desired future status in order to get to where it wants to be. An effective strategy is also essential when it comes to customers, as to grab and hold on to customers one must ensure to provide them with top of the line, quality experience, as this not just builds goodwill but also brand loyalty within the customer for the brand. If you want to know more, click on Salesforce for your complete guide to customer experience.
All good strategic plans support the organization’s vision, mission, and values as well as identify its strategic goals and needed resources.
Since I brought it up, let’s take a minute to define vision, mission and values even though most readers probably already know but it never hurts to revisit the definitions.
An organization’s vision statement provides a clear perspective of what it wants to have happen in the future. It includes a description of its operations as well as a compelling explanation of how the organization will look and function once the strategic plan has been implemented.
The organization’s mission statement is a clear description of it’s overall purpose. It identifies the essential reasons the organization exists and the principal products and services it provides to the marketplace.
Finally, the values of an organization represent the key core priorities of it’s culture. It’s what drives the organization’s priorities and how employees honestly behave. An organization’s values typically remain the same over time.
A complete business strategy is made up of three parts – an operations strategy, a financial strategy, and most importantly IMO a people strategy. I’m focusing on the people strategy, or HR Strategic Plan, as it provides the foundation of all the other strategies with the ability to identify, build, and reinforce the organization’s capabilities.
The justifications for creating an HR Strategic Plan are that it provides a solid framework for value-added action, helps establish priorities, allows for the all important measurement of results, and creates a way for reallocating resources from the organization’s low producing activities to its high producing activities.
In addition, it helps increase and improve HR’s credibility within the organization by showing its positive impact on the organization’s bottom line. Which is always a good thing especially since, as I recently mentioned in a previous post, HR is still thought by many business leaders as pretty much an administrative function that operates separately from the rest of the other functions in the organization
In order for HR to take on a strategic role and be a strong strategic business partner, it must be represented in the leadership of an organization and be involved in defining the organizational issues before the strategic decision are made. HR must be involved in turning those decisions into a set of organizational actions.
According to my favorite HR thought leader, Dave Ulrich, there are several things an HR professional must do in order to be an effective Strategic HR Business Partner:
- Understand and communicate that improvements are typically very difficult and complex and will take time to accomplish so watch out for quick fixes as they are typically very seductive but rarely work.
- Align the HR Strategic Plan with the Business Strategic Plan which will ensure HR being seen as adding value to the organization.
- Keep the strategic plan top of mind instead of shelving it and forgetting it. The plan must be executed and managed in order to be effective.
- Create a Capabilities Focus within the organization.
I want to focus a little more on that last bullet, Capabilities Focus, since the first three bullets are fairly self explanatory.
Capabilities are an organization’s ability to effectively manage its resources in order to gain a competitive advantage in the marketplace. They are anything the organization does well that improves business and creates a competitive advantage in the organization’s marketplace.
Strategic HR Professionals are able to effectively identify and improve an organization’s capabilities that will help execute the organization’s strategy and leverage new products and services.
Some examples of organizational capabilities include knowledge, innovative designs, adaptability, cost competitiveness, and strong leadership.
Defining deliverables and showing how they can be measured and what actions need to be taken is critical in the strategic planning process. The Strategic HR Professional must focus on the deliverables which are, in other words, value added results.
The HR strategic plan is developed from looking, listening, questioning, clarifying and knowing what needs to be done.
The plan must include ways that HR can help the organization add value to its key stakeholders (employees, customers, and investors), improve organizational capabilities, improve employee competence, fulfill regulatory compliance, determine processes and activities that can be retained or outsourced, and align HR programs with organizational goals.
My next post in this series will discuss how the strategic HR Professional must be able to speak the language of business and define a few important strategic business terms that will need to be understood. Then after that, I’ll get into the steps of how to actually develop an HR Strategic Plan.